Home - Simone Lord

Helping leaders thrive in business and life with lessons from behind the frontline

Hi, I’m Simone Lord. I’ve spent 20 years leading teams, growing organisations, and balancing life as a police wife and mum of three boys. What I’ve learned is this: success doesn’t mean sacrificing your health, family, or purpose.

I help leaders and organisations achieve growth with balance, resilience, and impact that lasts.

I’ve worked with leaders, teams, and organisations who believe in impact and integrity.

Living behind the frontline

Living behind the frontline - a story of resilience, leadership, and life under pressure.

a story of resilience, leadership, and life under pressure.

For years, I’ve wanted to share the untold story of what it really means to live behind the frontline. My upcoming book weaves personal experience with lessons in leadership, resilience, and wellbeing.
It’s part memoir, part guide — designed to help you navigate the pressures of work, family, and community while still moving forward with strength.

I work with leaders and organisations to create cultures that thrive without burning out their people. My approach blends practical strategy with genuine human connection.

Ways I can help:

Build a personal brand that opens doors
Turn LinkedIn into a lead-generation engine
Create cultures that retain and inspire
Strategic planning that actually sticks
Leadership development and team facilitation

20+

Years Experience

1,2k

Successful Classes

1,7k

Lives Changed

I’ve led teams from as small as 3 to as large as 20, across start-ups through to organisations exceeding $75 million per annum. With over 20 years of leadership experience spanning corporate, community, and not-for-profit sectors, I know the challenges leaders face at every stage of growth.
Along the way, I’ve built a wellness business, served on community boards, and advocated for frontline families as an ambassador.
Today, my mission is to help leaders and organisations thrive — with balance, resilience, and impact that lasts.

Trusted by Leading Organisations

Sally Dillon

Director of HR, Leadership & Transformation

Simone is the kind of leader who leaves a lasting impact – on people, performance, and purpose.
While I’ve known Simone for many years, I first worked with her when she was General Manager at Business Growth Mindset, where I was a client. Her insight, structure, and strategic thinking brought a new level of clarity to my business. She helped me cut through complexity, focus on what mattered most, and implement the kind of changes that actually stick. Simone doesn’t just give advice – she gives you the tools, confidence, and momentum to grow the right way.
Since then, I’ve had the opportunity to work with her across other projects and initiatives, and my respect for her only continues to grow. Whether it’s leading operational change, shaping culture, or advocating for meaningful social impact, Simone brings strength, smarts, and a deep sense of integrity to everything she does.
She’s bold, compassionate, and razor-sharp, and she’s someone I’m always glad to have in my corner.

Tanya Sainty

Project Manager | NFP Boards | Social Justice Advocate

I have the pleasure of working alongside Simone on the Illawarra Women’s Health Centre (IWHC) Board, and I couldn’t think of a better person to have stepped into the role of Secretary following my tenure.
From the moment Simone joined the board, she impressed me with her insight, critical thinking, and the considered way she approached every discussion and decision. Her decision-making is both thoughtful and decisive — balancing the need for timely action with a strong commitment to ensuring all perspectives are heard and valued.
Simone demonstrates true leadership, not by seeking the spotlight, but by consistently fostering collaboration, building trust, and strengthening our governance processes through her clear communication and strategic focus. Her ability to synthesise complex information, ask the right questions, and guide the team toward well-founded outcomes has made a genuine impact.
I am grateful to have worked with Simone and have every confidence that her leadership will continue to serve the IWHC Board and its mission exceptionally well.

Ken Laing

LifeCheck & Future Wellness Group Founder

Having worked with Simone, I can state without a doubt that she brings outstanding insight, expertise, and passion to all she does. From project leadership to customer support to team collaboration, Simone always shows clarity, compassion, and profound industry expertise. Her dedication to wellbeing—both in practice and in principle—is motivating, and she has a unique capacity to blend strategic thought with real personal connection. If you are aiming for significant, long-lasting influence, you need Simone on your team. She is one smart person.

Jessica Koot

Practice Leader of Watts McCray Illawarra

I met Simone when she joined the board of the Illawarra Women’s Health Centre in October 2022. Since that time, she has been a valued member of our board. Simone has a strong work ethic. She is a critical thinker and is solutions orientated. Simone is our Secretary. In this role she has also proven to be very organised and to have brilliant attention to detail. Simone’s skills are an asset to our organisation and I have no hesitations in recommending her.

Don Wenura Dissanayake

Managing Director - Tutors SA, STEM Centre Australia, MedPrep

I’ve been working closely with Simone for a good timeframe by now. Her professionalism and people skills are truly commendable. She excels in creating a collaborative and supportive team environment, driving all team members toward success. Her guidance and leadership abilities are exceptional and have been well noted. I highly recommend Simone!